The New Rules of Business

compliments of The Harvard Business Review

1. Always study the competetive landscape.

2. Find a niche and create something new.

3. The Customer is always treated like royalty.

4. Hire Passionate People.



All of the above sound right, logical, and helpful for the beginning entrepreneur. Still, something feels incomplete.

Perhaps it is there in the "competetive landscape" suggestion. Perhaps it needs to be clarified.

Perhaps it benefits the customer most when we add, "Look for opportunities to collaborate on behalf of the customer", and "ask what is required of you and your business to be of service to the customer?". Someone recently asked me, "what are your strengths, what are your weaknesses, and what would you say your customers get from you that they may not get from other Brokers?" My answer to the last part was, "my customers become the smartest customers in the market place". That is my goal and my reason for perservering in a highly competetive business. I want to know, "what is required of me and my business in order to achieve smarter customers?" It is a worthy question, answered more each day I ask it.